Ben Murray, The SaaS CFO
This report is authored and published by The SaaS CFO, Ben Murray, with sponsorship from leading SaaS and finance platforms. All data is anonymized and drawn solely from participant responses. Ben is a seasoned finance leader with more than 20 years experience in finance and operational management. Known for his “5 Pillar SaaS Metrics Framework,” he specializes in breaking down complex finance strategies into actionable steps for scaling SaaS businesses.