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Industry:  
IT and software

Churnzero Secures $110K Savings Within a Year with Spendflo

Visibility and Control
Cost Optimization
Procurement Partner
1.3X
ROI Achieved
125 Hrs
Saved on Procurements
THEN
Untracked Renewals :
Renewals went unnoticed, leading to rushed and costly decisions.
No Pricing Visibility :
Lacked benchmarks, leading to overpriced contracts.
Inefficient Procurement :
Time-consuming processes with minimal strategic oversight.
NOW
Proactive Renewal Management :
Automated tracking ensures timely and informed renewals.
Benchmark-Driven Negotiations :
Secured competitive pricing with market insights.
Streamlined Procurement :
Centralized workflows for increased transparency and efficiency.
"Partnering with Spendflo transformed our procurement process, delivering significant savings and operational efficiency."

The Company

ChurnZero is a leading provider of Customer Success Software, dedicated to helping subscription-based businesses reduce churn and improve customer relationships. Founded in 2015 and headquartered in Washington, D.C., ChurnZero has grown into a global player, expanding its presence to Europe with an office in Amsterdam. 

The company’s AI-driven platform empowers Customer Success teams with real-time insights, automation, and engagement tools to proactively manage customer health, drive retention, and increase revenue. With a strong customer base across SaaS and subscription businesses, ChurnZero continues to innovate, ensuring businesses maximize the lifetime value of their customers.

The Challenge

Managing software procurement and renewals became increasingly complex for ChurnZero as it scaled. With over 60 contracts spread across multiple departments, the lack of centralized visibility led to bloated pricing, missed renewal deadlines, and inefficiencies in vendor negotiations. 

Additionally, their procurement processes were time-consuming, requiring extensive internal coordination and back-and-forth with vendors. Without a structured system to track software usage and expenses, ChurnZero faced challenges in optimizing its SaaS investments, often overpaying for tools and missing opportunities for cost reduction.

How Spendflo Helps

Spendflo provided ChurnZero with an all-in-one procurement solution, centralizing contract management and automating renewal alerts. By consolidating all contracts into one system, ChurnZero gained complete visibility over its SaaS stack, eliminating inefficiencies and reducing procurement overhead. 

Spendflo’s strategic vendor negotiations, particularly with key providers like ZoomInfo and Pavilion, helped secure cost-effective deals while maintaining service quality. Automated insights into software spending enabled ChurnZero to make data-driven purchasing decisions, ensuring they only paid for what was essential to their operations.

The Spendflo Benefit

Within the first year, ChurnZero achieved $110K in savings, exceeding their initial savings goal by 135%. By optimizing vendor contracts and reducing unnecessary expenditures, the company realized a 1.3x return on investment. 

Beyond cost savings, Spendflo's streamlined procurement workflows improved operational efficiency, freeing up internal resources to focus on strategic initiatives. The increased visibility into software expenses also enabled better forecasting and budget management, ensuring that every dollar spent on SaaS delivered maximum value.

Looking Ahead

With Spendflo as a long-term partner, ChurnZero plans to further enhance its procurement efficiency and cost optimization strategies. The company aims to leverage Spendflo’s advanced analytics and insights to continuously refine its SaaS portfolio, ensuring alignment with evolving business needs.

Future priorities include expanding vendor negotiations, exploring new cost-saving opportunities, and enhancing internal procurement processes. By maintaining strong financial discipline and strategic vendor management, ChurnZero is well-positioned to sustain its rapid growth while keeping software spending under control.