How India's leading beauty E-commerce platform Purplle gained visbility on their SaaS tools and reduced their SaaS spends

Purplle is one of India’s largest beauty eCommerce platforms and a unicorn startup. They serve over seven million active users every month, covering almost every zip code across India. Purplle sells products from over 1000 brands which also includes Purplle’s private labels.

Purplle’s Challenges

Purplle is a fast-growing business - acquiring new customers and employees across multiple geographies. As Purplle grew, not only did they need to scale up their SaaS buying process, they also needed to start managing the multiple products and licenses. The economic uncertainty also warranted a more responsible way to buy SaaS - one which was optimal in spends and usage. This was proving challenging since gaining insights about SaaS pricing and usage was tough in-house. They realized the need for a product like Spendflo.

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With Spendflo

All details regarding their SaaS stack - spends, usage, contract terms and insights - are all on one platform. This centralized view allows the leadership to make data-backed decisions. Earlier SaaS buying and approval happened over multiple email threads/ With Spendflo’s streamlined approval system, SaaS buying decisions are made in shorter timelines.

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Results

With the help of Spendflo, Purplle gained actionable insights on their SaaS stack - spends and usage. It led to significant savings on their SaaS spend. Purplle now also has a central repository for all things SaaS.