Crownpeak: 30% Annual SaaS Savings Across Multiple Offices with Spendflo

"I highly recommend that any company looking for a SaaS procurement partner contact Spendflo. They'll take care of everything SaaS while you concentrate on growing your business."
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- Ali Burchfield, Controller

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The Company

Founded in 2001, Crownpeak is a leading provider of Digital Experience Platform (DXP) solutions, enabling enterprises to create, manage, and optimize digital experiences across multiple channels. Crownpeak’s cloud-native platform helps organizations accelerate website deployment, enhance content management, and ensure regulatory compliance.

As a growing global company with multiple offices, Crownpeak heavily relies on SaaS solutions to drive its operations, enhance collaboration, and support its customers. With an expanding tech stack, the company needed a strategic approach to optimize its SaaS procurement and management to avoid redundant spending and improve cost efficiency.

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The Challenge

As Crownpeak’s software needs evolved, so did the complexity of managing its SaaS portfolio. The company struggled with a lack of visibility across multiple teams and offices, resulting in difficulty tracking software ownership and usage. Unplanned and automatic renewals became a recurring issue, often catching the finance and procurement teams off guard, limiting their ability to negotiate better contracts. 

Additionally, the absence of a streamlined procurement process led to duplicate and redundant software purchases, causing budget inefficiencies. Without a structured approach to managing SaaS applications, Crownpeak needed a solution that could centralize visibility, optimize costs, and ensure better control over its software investments.

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How Spendflo Helps

Crownpeak partnered with Spendflo to bring structure and efficiency to its SaaS procurement and management processes. With Spendflo’s platform, Crownpeak gained centralized visibility into its entire SaaS portfolio through a single dashboard, providing real-time insights into software ownership, usage, and costs. The platform automated renewal tracking and sent proactive alerts 90 to 120 days in advance, ensuring that Crownpeak had ample time to review contracts, eliminate unnecessary tools, and negotiate favorable terms. 

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Spendflo also helped Crownpeak identify and remove redundant software, cutting unnecessary expenses and streamlining the company’s tech stack. Additionally, procurement cycles, which previously took extensive time due to manual approvals and lack of standardization, were significantly accelerated. By handling vendor negotiations on Crownpeak’s behalf, Spendflo secured better pricing and optimized contract terms without requiring additional effort from internal teams.

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The Spendflo Benefit

By implementing Spendflo, Crownpeak achieved a 30% reduction in annual SaaS expenses, enabling the company to redirect savings toward strategic initiatives. Procurement cycles became three times faster, reducing bottlenecks and allowing teams to acquire necessary tools with minimal delay. The centralized visibility provided by Spendflo ensured greater transparency across teams, eliminating confusion over software ownership and renewals. 

With redundant software eliminated and a structured approach to vendor negotiations, Crownpeak could better manage its software investments and prevent unnecessary spending. The proactive renewal management system ensured that no contract renewals happened without a thorough review, giving Crownpeak full control over its SaaS expenditures.

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Looking Ahead

With Spendflo as a trusted partner, Crownpeak is committed to continuously optimizing its SaaS management strategy. Moving forward, the company plans to enhance its forecasting and budgeting capabilities by leveraging Spendflo’s data analytics, ensuring more precise financial planning for software expenditures. 

Crownpeak also aims to further refine its vendor management process, securing even better pricing and contract flexibility. Additionally, the company is focused on strengthening compliance and security measures within its SaaS ecosystem by implementing governance policies with Spendflo’s support.

As Crownpeak continues to grow, it remains confident that Spendflo’s expertise will play a crucial role in maintaining financial efficiency, strategic software investments, and long-term scalability.

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