ZoomInfo offers four main products to help companies with sales, marketing, operations, and hiring. SalesOS combines a contact and company data database with tools for sales automation, conversation tracking, and workflow creation. MarketingOS uses buyer insights, website chatbots, and form management to advertise across multiple platforms. OperationsOS cleans up data, enriches it with more details, and routes leads. 

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Finally, TalentOS aids recruitment by identifying promising talent, reaching out to candidates, and promoting the employer brand. ZoomInfo provides an integrated suite of business intelligence, communication, and workflow tools for critical go-to-market functions and HR processes. The platform aims to enhance efficiency and results at every stage.

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How Much Does ZoomInfo Cost?

The cost of ZoomInfo varies significantly based on the size of your business, the number of users, and the specific features you need. ZoomInfo pricing typically starts at around $19,000 per year for smaller teams. However, for larger enterprises or organizations requiring advanced data features, integrations, or multiple users, the pricing can scale up to $240,000 or more annually.

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Several factors influence the final cost, including the number of contacts or leads you need access to, premium add-ons such as intent data or advanced analytics, and custom enterprise solutions. Additionally, ZoomInfo often offers volume discounts or tailored pricing based on the specific needs of your business.

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Overall, ZoomInfo's pricing ranges from $19,000 to $240,000 annually and covers both basic and advanced solutions, ensuring businesses of all sizes can find a plan that fits their requirements. Contacting ZoomInfo for a personalized quote is recommended to determine the best value for your organization.

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How to Get the Best Deal on ZoomInfo

Getting the most value from your ZoomInfo investment takes research and planning. By following a few key steps, you can be confident you are getting the best features at the lowest price.

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Compare Plans

Not all ZoomInfo packages are created equal. Compare Basic, Advanced, and Premium plan features to avoid overspending. For example, caller ID name lookups and saved search alerts are only in Premium. Make sure the upgrade is worthwhile.

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Consider a Custom Package

Explore a custom enterprise package if no standard plan is a perfect fit. You may get additional features or user seats to match your budget. Explain exactly what your team needs to get a specialized quote.

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Negotiate Contract Terms

Try to negotiate a 6-month contract instead of 1 year to start. You can also try getting a break on the cost per user or number of account seats. Existing customers may have more leverage to get discounts. Shop around before renewal.

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Leverage the ZoomInfo Buyer's Guide

ZoomInfo's guide helps you compare plans side-by-side. Use it to evaluate your options before discussing deals with a sales rep.

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ZoomInfo Core Features

Here are the core features of ZoomInfo:

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AI-Powered Data Analysis

ZoomInfo leverages AI to process and analyze vast datasets, helping users categorize and prioritize leads and market insights more effectively.

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Global Database

The platform offers access to a comprehensive database of over 220 million professional profiles and business contacts, ensuring accurate, updated contact information for better lead generation.

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Quick Search System

Advanced search filters allow users to quickly find detailed data about prospects, refining searches based on industry, role, company size, and more.

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Integration Capabilities

ZoomInfo integrates seamlessly with major platforms like Salesforce, HubSpot, Marketo, and more, allowing businesses to sync and streamline their CRM workflows.

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Scalability and Automation

ZoomInfo supports growth with tools like communication automation, which allows businesses to scale outreach efforts, and conversation intelligence, which provides real-time insights into sales interactions.

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ZoomInfo Alternatives

Let’s take a closer look at the ZoomInfo alternatives:

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Cognism

If you wish to swap out ZoomInfo's credits and costly data add-ons for unrestricted access to high-quality data in the US, APAC, and EMEA markets, Cognism is your best option.

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As a rival to ZoomInfo, Cognism combines the most precise and GDPR-compliant database in Europe with the best intent and mobile phone data available so you can find, connect, and close your next client.

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Apollo

Apollo offers a sales platform for medium to large B2B enterprises, especially in professional service industries. It enables sales teams to identify prospects, engage with them, and manage deals more efficiently. Users can access Apollo's database of over 275 million companies and contacts, enriched with firmographic and demographic data to inform sales strategies. The platform uses AI to automatically send sequenced emails, calls, and LinkedIn messages personalized for each targeted lead and contact to boost engagement. 

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Apollo also applies AI to analyze past sales calls, surface key details, and uncover optimization opportunities. In summary, Apollo combines rich data, AI-powered automation, and analytical insights to enhance B2B sales performance. The tool aims to streamline prospecting, outreach, and deal management.

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LeadIQ 

LeadIQ is a free substitute for ZoomInfo that you can quickly set up. It uses a proprietary algorithm to gather B2B data from public and private sources, including job boards, social media platforms, and search engines.

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LeadIQ plans are designed to accommodate heavy dialer teams since the maximum number of mobile phones per plan is 120 for the Enterprise plan.

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Kaspr

For recruiters and SDRs looking for an economical ZoomInfo alternative, Kaspr is an all-in-one sales prospecting tool. It enables quick LinkedIn sequence construction and B2B contact data finding. It works best for SMBs and individual users.

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Kaspr offers a Chrome extension for obtaining leads on LinkedIn and a web application for organizing leads with tasks, notes, and team collaboration. While Kaspr lacks native list-building features, it allows users to use Sales Navigators and LinkedIn's search filters fully.

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How Spendflo Can Help You Get Better Deals on ZoomInfo?

Spendflo helps businesses get better deals on ZoomInfo through a detailed, data-driven approach. Here’s how it works:

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Comprehensive Audit: Spendflo starts by analyzing your current ZoomInfo usage and comparing it with industry benchmarks. This identifies areas where you're potentially overspending or could optimize your subscription.

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Targeted Negotiation Strategy: Based on the audit, Spendflo highlights key negotiation points like pricing tiers, contract terms, and volume discounts. They aim to align ZoomInfo’s features with your specific needs, such as lead generation or data enrichment, ensuring you’re not overpaying for unused capabilities.

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Vendor Contract Expertise: Spendflo’s experienced negotiators use their market knowledge and relationships to negotiate a more favorable package with ZoomInfo. They focus on achieving the best pricing while ensuring the solution scales with your growth.

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Long-Term Value Maximization: By leveraging their expertise, Spendflo helps clients reduce overall costs and increase the ROI of their ZoomInfo subscription. They ensure that the deal not only saves money now but continues to provide value as their business scales.

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With Spendflo’s strategic guidance, you can maximize your ZoomInfo budget, ensuring your data-driven sales efforts are cost-effective and future-proofed.

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Frequently Asked Questions on ZoomInfo Pricing

‍How much does ZoomInfo cost?

ZoomInfo's pricing typically starts at around $19,000 per year for small teams and scales up to $240,000 or more annually for larger enterprises with advanced features.

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Can I customize my ZoomInfo plan?

Yes, businesses can explore custom enterprise packages if standard plans don’t meet their needs. This often results in specialized pricing tailored to the company’s requirements.

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How can I negotiate better pricing on ZoomInfo?

To secure better pricing, you can negotiate terms, opt for volume-based discounts, or customize your plan to avoid paying for unnecessary features.

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What factors affect ZoomInfo pricing?

Pricing depends on business size, number of users, data features, and add-ons like intent data or advanced analytics. Custom enterprise solutions may also influence the cost.

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What are the payment options for ZoomInfo?

ZoomInfo primarily offers annual subscription models, and payment terms may vary based on the package or contract negotiated.

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