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Walnut Pricing: A Comprehensive Guide
Explore Walnut’s pricing plans, including Lite, Pro, and Enterprise tiers. Learn how its interactive demo tools enable businesses to personalize customer journeys and drive sales success.
Published on:
September 10, 2024
Ajay Ramamoorthy
Senior Content Marketer
Karthikeyan Manivannan
Visual Designer
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Walnut is a software platform that helps companies enhance their digital sales experiences. It transforms static sales materials into interactive demo content or presentations. The platform provides an intuitive interface and collaboration tools for technical and non-technical users to create customized product demo automation software. Key features include building personalized demos, enabling team collaboration, tracking engagement analytics, generating performance insights, and an easy-to-use editor to control the demo calls. 

Walnut allows sales teams to efficiently showcase their product's value to potential customers, create personalized buying journeys, analyze user behavior, and make data-driven decisions to optimize demos. The platform eliminates the need for coding skills or IT resources during demo creation.

How Much Does Walnut Cost?

Walnut’s pricing ranges from $2,000 to $20,000 annually, depending on the size of your team and the specific features required. The cost varies based on the number of users and additional functionalities such as advanced integrations and analytics. For larger organizations or those needing more custom features, pricing may be on the higher end of the spectrum. Walnut offers flexible plans tailored to your business needs, with custom quotes available for specific use cases.

Walnut Pricing Plans Overview

Plan Price Includes Best For
Lite $9,200 annually Unlimited demos, website embeds, integrations, Demo Analytics, Advanced HubSpot integration, Walnut Uncover Small companies early in their product-led GTM journey
Pro $20,000 annually All Lite features, plus Dedicated CSM, technical training, go-live support, Advanced Salesforce integration Growing companies looking to enhance their product-led GTM
Enterprise Custom pricing All Pro features, plus custom pro services, dedicated account team, ongoing technical services, on-site support, enterprise-grade security, multi-team support Large enterprises requiring tailored services and security

How to Get the Best Deal on Walnut

Walnut is a software platform that helps companies create interactive demos or sales presentations and demos. Here are the tips on how to get the best pricing deals on Walnut:

Compare Plans and Features

Walnut offers different pricing plans based on number of users, storage space, and features. Compare different plans to assess which meets your business needs at the lowest cost. The higher-tier plans offer more collaboration tools, analytics, personalization capabilities, etc.

Leverage Special Offers and Discounts

Watch out for special limited-time offers, seasonal discounts, and bundle deals that Walnut announces on its website and email newsletters. Signing up during holiday sales events or buying multi-year subscriptions can reduce per-month costs.

Negotiate Annual Contracts

Annual contracts allow you to commit to longer terms for lower monthly rates. Contact the Walnut sales team to negotiate customized annual contracts with maximum discounts factored in. Highlight your expected usage levels as a negotiation tactic.

Negotiate Annual Contracts

Opt for annual contracts that allow you to commit to longer 12-month or 24-month terms in exchange for lowered monthly rates. Contact the Walnut sales team to negotiate a customized annual contract factoring in maximum discounts.

Walnut Core Features

Here are the core features of Walnut, providing a comprehensive suite for product demos and customer engagement:

Codeless Customization

Walnut enables sales and marketing teams to create fully customizable product demos without requiring engineering assistance. This allows quick, tailored demo creation for every prospect.

Real-time Performance Insights

Teams can access in-depth analytics on demo interactions, helping them understand user behavior, optimize the experience, and make data-driven decisions.

Sales Team Empowerment

Walnut integrates seamlessly with CRMs like Salesforce and HubSpot, allowing sales teams to track demo performance and customer engagement directly within their existing workflows.

User-Friendly Interface

The platform is designed for ease of use, ensuring that non-technical teams can create and edit demos effortlessly.

Collaborative Platform

Walnut enhances collaboration across teams by enabling easy sharing of demo templates and feedback, ensuring consistency across the sales process.

Enhanced Security and Control

With enterprise-grade security and permission controls, teams can securely manage their demos while maintaining strict access controls over sensitive information.

Flexible Scalability

Walnut’s platform is highly scalable, making it suitable for businesses of all sizes, from small startups to large enterprises with complex needs.

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Walnut Alternatives

Below are the alternatives of Walnut which you can consider:

Navattic

Navattic and Walnut operate similarly: you use a Chrome extension to take screenshots of your product, which you then combine with overlays and tooltips to create guided product walkthroughs. 

Moreover, Navattic lets you distribute your tours via a link or website embed, examine stats on demo usage, and interact with other tools in your tool stack. You can also use this data to inform your sales staff.

Storylane

Storylane is software for sales and marketing teams to create interactive product demos and presentations. It allows users to capture screenshots and HTML content to build engaging visual stories. Key features include AI-powered text and voiceover generation for product tours, integrating lead capture forms and live chats, adding video clips, and personalizing demos by bulk editing names, logos, etc. 

Moreover, it offers a freemium model, so you can test out building one demo before signing up. Storylane combines the core benefits of tools like Navattic and Walnut into one scalable solution suitable for marketing and sales needs. The cloud-based software is easy to use, with a self-serve option to register and start creating demos quickly.

Reprise

Reprise offers a few more options for teams requiring extra functionality from their demo software and Walnut-like interactive product tours.

Reprise Replay gives you two methods for obtaining the product screens you'll include in the tool. It may also be used to build product walkthroughs similar to Walnut. Like Walnut, you may record individual screens or your entire application by navigating across it while the browser extension's capture feature is active.

Consensus

Consensus differs significantly from Walnut because it focuses on assisting teams in creating interactive video tours and demos. Rather than sending lengthy, generic demo videos, sales teams can segment their videos and send them to leads according to how leads respond to a series of questions.

How Spendflo Can Help You Get Better Deals on Walnut

Spendflo provides a comprehensive solution to optimize Walnut subscription costs through AI-powered tools and expert negotiation strategies. Here's how Spendflo can help:

  • Centralized SaaS Management: Spendflo consolidates all software expenses, including Walnut, into one platform for easier visibility and cost analysis.
  • Pricing Benchmarking: It uses AI to compare your Walnut spending against industry standards, identifying opportunities for better pricing.
  • Negotiation Expertise: Procurement experts leverage collective buying power to secure the best possible Walnut deals.
  • Usage Optimization: Spendflo analyzes usage to adjust Walnut subscriptions, ensuring you're not overspending on unnecessary features.
  • Billing and License Consolidation: It simplifies tracking by consolidating all Walnut invoices and license management

Spendflo helps businesses get the best value for Walnut subscriptions by providing procurement expertise and real-time analytics.

Frequently Asked Questions on Walnut Pricing

How much does Walnut cost?

Walnut’s pricing ranges from $2,000 to $20,000 annually, depending on team size and required features.

What does the Lite plan cost?

The Lite plan costs $9,200 annually and includes unlimited demos, website embeds, integrations, and demo analytics.

How much is the Pro plan?

The Pro plan is $20,000 annually and offers all Lite features plus dedicated CSM and advanced Salesforce integration.

Can I get a trial before committing to a plan?

Walnut typically provides custom demos but does not explicitly offer free trials. You can contact the sales team for more details.

How are Walnut plans billed?

Walnut plans are billed annually, starting at $9,200 for the Lite plan.

Need a rough estimate before you go further?

Here's what the average Spendflo user saves annually:
$2 Million
Your potential savings
$600,000
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