Sprout Social is a top-tier social media management tool made to maximize and simplify your efforts on social media. Established in 2010, Sprout Social provides an extensive range of functionalities, such as message management, analytics, and post-scheduling, which makes it a perfect option for companies and brands looking to improve their social media visibility.

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Sprout Social is a great deal, but remember that it's not the most affordable choice. Since Sprout Social doesn't provide a free plan like some of its rivals do, it's important to consider your needs and budget before investing thoroughly. Nevertheless, you can benefit from a 30-day free trial to use the platform yourself and see if it fits the goals your team has.

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We'll dive into the specifics of Sprout Social's pricing options and structure in this in-depth guide to help you decide if it's the best option for your company.

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How Much Does Sprout Social Cost?

Sprout Social pricing usually ranges between $4000 and $30000. Standard, Professional, and Advanced are the three price tiers that Sprout Social offers. There are no discounts for more users; all plans are invoiced monthly per user.

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The Standard plan facilitates the management of five social media profiles and starts at $199 per user per month (paid annually). For $299 per user per month, the Professional plan offers support for unlimited social profiles. The Advanced plan, which offers the most comprehensive features, costs $399 per person per month.

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So, now that you have a brief idea of the Sprout Social pricing models, let’s compare and analyze them in depth:

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Note: Free trial or demo is available for all three major plans—Standard, Professional, and Advanced. It doesn’t require credit card details. So, test it before you invest in it.

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How to Get a Better Deal on Sprout Social?

One smart way to maximize your investment in Sprout Social is to negotiate for a price. Here are a few successful tactics:

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• Negotiate First: If you are a new user of Sprout Social, you can strengthen your negotiating position by indicating that you are interested in a long-term relationship. Emphasize the potential for growth for your company and the benefits you hope the platform will bring.

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• Use the Standard Plan First: Start by evaluating Sprout Social's features with the Standard plan to see whether it suits your needs. When upgrading to a higher tier, you can negotiate for a discount once you feel comfortable using the platform.

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• Opt for the Free Trial: Utilize Sprout Social's free trial to assess its features and decide if it's a suitable fit for your company before committing to a premium plan.

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• Negotiate as You Scale: Review your subscription and negotiate for a lower price as your company expands and your usage of Sprout Social rises. Highlight your increased use of the platform and the benefits you receive from it.

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• Check Feature Usage Routinely: Evaluate how often your team is using Sprout Social's features. Negotiate a discount or look at other price options if particular features aren't being used as much.

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• Compare Plans: To make sure you're getting the greatest deal, periodically check the prices of Sprout Social with those of its rivals. Use a more competitive offer as leverage to get a better price if you come across one.

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Sprout Social Key Features

From content publishing and scheduling to social listening and analytics, Sprout Social offers a comprehensive solution for businesses of all sizes. Key features include:

• Intuitive Dashboard: Navigate effortlessly between features and access social CRM, content publishing tools, social listening, and engagement tools.
• Social Inbox and Engagement: Manage all your social media messages in one place, respond efficiently, and track your engagement metrics.
• Social Listening: Monitor conversations, track trends, and identify influencers using advanced search capabilities.
• Publishing and Scheduling: Create, schedule, and publish content across multiple social networks with ease, including Instagram and Pinterest.
• Team Collaboration: Collaborate effectively with team members, assign tasks, and manage permissions for seamless workflow.
• Analytics and Reporting: Gain valuable insights into your audience, content performance, and campaign effectiveness.
• Additional Features: Benefit from viral post optimization, saved replies, chatbots, and integrations with other tools

Sprout Social Alternatives

Here are some of the best alternatives to Sprout Social:

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Hootsuite

Similar to Sprout Social in many aspects, Hootsuite is a feature-rich social media management application. You can effectively plan posts, manage several social networks, keep an eye on performance, and work together with your team using Hootsuite. Although both systems offer top-notch tools for managing social media, companies searching for a free subscription or extra features like WhatsApp integration could find Hootsuite to be a better fit.

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Zoho Social

For SMEs, Zoho Social is a good substitute for Sprout Social because it provides an extensive array of social media management tools at a reasonable cost. Its powerful statistics, easy-to-use design, and smooth connection with other Zoho apps make it a useful tool for social network presence management. Businesses looking for an affordable and effective social media management system can consider Zoho Social because of its strong points in publishing, monitoring, and analytics. 

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Sprinklr

Sprinklr is a top-tier enterprise platform that brings disparate teams together to increase customer happiness. Founded in 2009, Sprinklr provides a platform with a single-code architecture that promotes a single-client experience by removing internal barriers. Teams in customer service and marketing may interact effectively with customers on all contemporary channels thanks to Sprinklr AI+. 

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How Spendflo Can Help You Get Better Deals on Sprout Social

With the help of Spendflo, a useful software spend management platform, companies may drastically lower the price of their Sprout Social subscriptions. Spendflo offers organizations a full perspective of their Sprout Social spending and assists them in securing better prices by utilizing AI and group purchasing power.

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Spendflo conducts a comprehensive analysis of your Sprout Social usage to pinpoint areas where you might be overspending and create a customized negotiation plan. Spendflo often obtains special discounts that individual customers are unable to obtain by using its large purchasing power and directly negotiating with Sprout Social.

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Frequently Asked Questions About Sprout Social Pricing

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1. How much does Sprout Social cost?

The average cost of Sprout Social services ranges between $4000 and $30,000, depending on the number of users and the business size. 

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2. How can I negotiate better pricing on Sprout Social?

When negotiating a better price on Sprout Social, consider the size of your business, the amount of feature usage, and the length of the contract. 

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3. Is there a free plan available in Sprout Social?

While Sprout Social does not have a free plan, you can test the site out before committing to their free trial.

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4. Is the professional plan on Sprout Social too costly?

Although it may be pricey for smaller organizations, Sprout Social's professional plan has many advantages, including access to unlimited social media profiles.

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5. What is the enterprise plan in Sprout Social?

Sprout Social has a designated enterprise plan to accommodate larger enterprises' needs. This is a fully customized pricing model based on the enterprises’ exact needs.

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