Buying
Maze Pricing: The Ultimate Guide
Explore Maze’s pricing structure, from free plans to advanced organizational solutions. Learn about its key features, such as prototype testing and AI-driven insights, to transform user research into actionable data.
Published on:
March 23, 2025
Ajay Ramamoorthy
Senior Content Marketer
Karthikeyan Manivannan
Visual Designer
State of SaaS Procurement 2025
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Maze is a powerful user research platform designed to help teams validate their product designs and gather actionable insights from real users. With its tiered pricing structure, organizations can choose plans that best fit their needs, starting from a free plan for individuals to more advanced options like the Starter Plan and the Organization Plan. Maze’s features include prototype testing, surveys, and analytics, making it a valuable tool for data-driven decision-making in product development. 

Understanding Maze's cost and offerings is essential for teams aiming to enhance their research capabilities and streamline their product development processes. This article will explore Maze pricing, ways to secure better deals, its core features and alternatives, and how Spendflo can assist in obtaining better pricing.

How Much Does Maze Cost?

Maze offers a range of features at different pricing plans that cater to different business needs. Before we get into the details, it is crucial to know that the pricing range of Maze is $3 - 30k:

Plan Cost Ideal For Key Features
Free Plan $0 per month Individuals starting usability testing Basic access to Maze's features
Starter Plan $3 per month Small teams initiating product research Essential features like prototype testing and automated reporting
Organization Plan Custom pricing, up to $30K Larger organizations needing advanced features Tailored pricing based on needs, customizable features and number of seats

How to Get a Better Deal on Maze

Securing a better deal on Maze can be achieved through several strategies:

Leverage Negotiation

Engage in discussions about pricing with Maze representatives. They may offer discounts or additional features as part of the negotiation process.

Consider Multi-Year Commitments

Committing to longer subscription terms can often lead to lower prices. Vendors are usually more willing to negotiate when they know they have guaranteed revenue over an extended period.

Utilize End-of-Quarter Deals

Vendors often have sales quotas to meet at the end of their fiscal quarters. Timing your purchase during these periods can yield better deals.

Explore Educational Discounts

Maze offers a 50% discount for students on the Starter plan. Providing proof of status can help save significantly.

By employing these tactics, businesses can navigate Maze's pricing structure more effectively and potentially save thousands of dollars.

Maze's Core Features

Maze is a comprehensive user research platform that empowers teams to gather actionable insights quickly and efficiently. Its core features include:

Prototype Testing

Maze allows users to validate designs by testing prototypes from popular design tools like Figma, Sketch, and Adobe XD. This feature enables teams to identify usability issues before development begins.

User Testing

Both moderated and unmoderated testing capabilities are available, allowing teams to engage real users in their research. This flexibility helps gather qualitative insights rapidly.

Surveys and Feedback Collection

Users can create customized surveys to collect feedback on various aspects of their products, ensuring that user opinions are considered in the decision-making process.

Card Sorting and Tree Testing

These extensive features help teams understand user mental models and optimize site navigation by assessing how users categorize information.

Automated Reporting

Maze streamlines the reporting process by automatically generating insights and visual reports, making it easier for teams to share findings with stakeholders.

AI Integration

Maze utilizes AI to enhance question formulation, analyze cumulative responses for themes, and summarize interview transcripts, thus speeding up the research process.

Collaboration Tools

The platform integrates seamlessly with tools like Notion, Slack, and Google Calendar, facilitating effective teamwork across departments.

These features make Maze a comprehensive solution for product teams aiming to enhance user experience and streamline their design processes.

Stay ahead on the latest procurement trends with our State of SaaS buying report 2024

Maze Alternatives

Maze is a popular user research tool, but several alternatives can meet the different needs and preferences of teams seeking effective user testing solutions. Here are some popular tools to help you make informed decisions:

UXtweak

This platform excels in usability testing and offers advanced features like participant recruitment through customizable popups. It provides comprehensive analytics and supports various research methodologies, making it suitable for both prototypes and live sites.

UserTesting

Renowned for its video feedback capabilities, UserTesting allows teams to gather real-time insights from actual users. The platform focuses on moderated testing, providing in-depth understanding through recorded sessions, although it tends to be on the pricier side.

UsabilityHub

This tool offers diverse methodologies, such as first-click tests and preference tests. Its user-friendly interface makes it easy to gather immediate user feedback on digital products, facilitating quick iterations.

Hotjar

Primarily a feedback tool, Hotjar combines heatmaps, session recordings, and customizable surveys to provide a holistic view of user behavior. It’s particularly effective for understanding user interactions on websites.

Userlytics

Known for its global participant panel, Userlytics offers functionalities like moderated studies and sentiment analysis. While its interface may feel outdated, it provides comprehensive testing options across various platforms.

Optimal Workshop

Focused on information architecture, this tool provides card sorting and tree testing features that help improve user experience design. Its intuitive interface simplifies the setup process for surveys and tests.

These popular tools cater to different aspects of user research, allowing teams to make informed decisions based on their specific requirements and budget constraints.

How Can Spendflo Help You Get Better Deals on Maze?

Spendflo is a powerful ally for organizations looking to secure better deals on Maze. By leveraging data-driven negotiation strategies, Spendflo helps clients optimize their SaaS purchases effectively.

One of the key advantages Spendflo offers is benchmarking data from numerous negotiations, which provides insights into what other companies have paid for similar services. This knowledge empowers clients to negotiate confidently and achieve significant savings, often averaging around 30% off the listed prices.

Additionally, Spendflo utilizes economies of scale by pooling demand across multiple clients, which can lead to lower prices. It also encourages products users to consider multi-year commitments, as these often result in better pricing terms. Timing is crucial; negotiating toward the end of a vendor's fiscal quarter can yield more favorable deals due to sales pressure.

Spendflo’s expertise extends beyond just pricing. It assists in contract analysis and renewal planning, ensuring that organizations are prepared to negotiate effectively. By focusing on long-term relationships and strategic negotiation tactics, Spendflo helps businesses navigate the complexities of SaaS procurement, ultimately maximizing ROI while minimizing costs.

Frequently Asked Questions About Maze Pricing

What is included in the Maze free plan?

The Maze free plan provides access to a range of features, allowing users to conduct limited user tests and gather feedback. It’s an excellent option for individuals or small teams requiring limited features, enabling them to explore Maze's functionalities without any financial commitment.

How does the Starter Plan differ from the Organization Plan?

The Starter Plan is designed for small teams and includes key features like closed card sorting. In contrast, the Organization Plan offers customizable pricing and an advanced suite of products tailored to larger organizations, including variant comparison.

Are there any hidden fees with Maze subscriptions?

Maze is transparent about its pricing details, with no hidden fees for standard subscriptions. Additional costs may arise for extensive features or services beyond the scope of the chosen plan. It's advisable to review the terms and consult with a Maze representative for clarity on any potential extra charges.

Can I upgrade or downgrade my Maze plan easily?

Maze allows users to upgrade or downgrade their plans at any time. Changes take effect at the beginning of the next billing cycle, ensuring flexibility as your team’s needs evolve. This adaptability helps enterprise users manage costs effectively while accessing the necessary features for their user research efforts.

How can I obtain an invoice for my Maze subscription?

Invoices can be downloaded by the team owner or admin from the billing section in team settings. Note that invoices are not automatically emailed. For Organization plan inquiries, contact your Customer Success Manager or Support team.

Need a rough estimate before you go further?

Here's what the average Spendflo user saves annually:
$2 Million
Your potential savings
$600,000
Managed Procurement.
Guaranteed Savings.
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