Buying
KnowBe4 Pricing: A Comprehensive Guide
Discover KnowBe4 pricing plans, from basic training to advanced phishing simulations. Learn about features like automated campaigns, risk scoring, and tips for optimizing costs.
Published on:
October 22, 2024
Ajay Ramamoorthy
Senior Content Marketer
Karthikeyan Manivannan
Visual Designer
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KnowBe4 is the first and biggest platform for security awareness training and fake phishing emails. More than 35,000 organizations around the world use KnowBe4. It teaches people how to protect themselves and their institutions from threats to information security. KnowBe4 is very respected. In 2019 and 2020, KnowBe4 won awards for being the best security awareness training platform. 

It also won awards for being the best education and training provider. KnowBe4 has won many awards. Many institutions have used KnowBe4 for training for several years. Some of WashU's closest partners have used KnowBe4 for a long time. We are happy also to offer this award-winning program to our campuses.

How Much Does KnowBe4 Cost?

KnowBe4’s pricing typically ranges from $5,000 to $30,000 annually, depending on the size of your organization and the features you need. The cost is influenced by factors such as the number of users, training modules, and security awareness tools used. KnowBe4 offers various tiers of security training solutions, allowing businesses to choose from basic awareness training to advanced phishing simulations and compliance tools.

For more detailed pricing information, including customization options tailored to your company’s specific requirements, it’s best to contact KnowBe4’s sales team directly. They can provide a personalized quote based on your organization’s needs and the features you plan to use.

How to Get a Better Deal on KnowBe4

Here are some tips for getting a better deal on KnowBe4 cybersecurity training:

  • Ask about discounts for multi-year contracts. Committing to a 2—or 3-year contract can often get you a 10-15% discount compared to paying yearly.
  • See if they offer discounts for non-profits, government agencies, or educational institutions. Many companies provide discounts for these types of organizations.
  • Ask about volume discounts. The more licenses you purchase, the more opportunity there is for bulk discounting. See if they can provide cost breaks at certain license tiers.
  • See if they offer discounts for bundled products. Purchasing multiple KnowBe4 modules together, like training plus phishing simulations, may qualify you for bundled savings.
  • Time your purchase right. KnowBe4 typically offers special deals around major events and holidays. Look out for promotions during Cybersecurity Month in October or at the end of the year.
  • Use your existing relationship as leverage. If you're already a KnowBe4 customer, let them know you're considering consolidating more of your business with them in return for better pricing.
  • Get quotes from competitors and use them in negotiations. Competition from similar services may make KnowBe4 more willing to offer you a more favourable price.
  • Ask about short-term discounts or trials of premium features. This can help you evaluate the full platform before committing to the long-term.

KnowBe4 Core Features

Below are the key features of KnowBe4 which makes it stand out from others:

Phishing Simulation: KnowBe4 offers customizable phishing simulations to test and train employees on identifying phishing attacks. These simulations mimic real-world phishing attempts, helping employees build awareness and improve their ability to recognize and report malicious emails.

Security Awareness Training: This feature provides engaging and interactive training modules to educate employees on cybersecurity best practices. The content is regularly updated to include the latest security threats, ensuring employees stay informed and vigilant.

Automated Training Campaigns: With automated campaigns, you can schedule and deliver training sessions to employees based on their roles or risk levels. This feature saves time by automating assigning and tracking training, ensuring compliance across the organization.

Risk Scoring: KnowBe4 assigns risk scores to users based on their performance in phishing simulations and training modules. This helps administrators identify high-risk employees and provide additional training where necessary.

Reporting and Analytics: KnowBe4 offers comprehensive reporting tools that allow administrators to track the progress and effectiveness of security awareness campaigns. Detailed analytics provide insights into areas where employees may need additional training or support.

Phish Alert Button: This feature allows employees to report suspicious emails directly from their inbox with a simple click. It helps reinforce the habit of reporting potential phishing attacks while giving administrators immediate insight into phishing trends within the organization.

Stay ahead on the latest procurement trends with our State of SaaS buying report 2024

KnowBe4 Alternatives

Let’s explore the alternatives of KnowBe4:

Hoxhunt

Hoxhunt is an awareness training platform that identifies susceptible individuals and helps them change their behaviour to increase security return on investment. With AI, behavioural science, and sophisticated automation, our human risk platform goes above and beyond standard security awareness to influence behaviour and produce a quantifiable decrease in overall risk. 

In addition, it supports employee learning through customized micro training experiences, enabling them to more effectively identify and report advanced assaults.

ESET Cybersecurity Awareness Training

ESET is a global supplier of cybersecurity services and solutions, offering MDR, SAT, and endpoint protection among other services. Globally, the firm is in charge of safeguarding more than a billion users. Platform users can report suspicious emails to ensure harmful communications are handled properly.

Huntress

A fully-managed program called Huntress Security Awareness Training provides people with engrossing, story-driven training to assist them in recognizing and reporting cyber threats. In contrast to conventional security awareness initiatives, Huntress takes care of all the grunt work, handling everything from phishing simulations to lesson curation.

Cofense PhishMe

A phishing awareness training and simulation tool, Cofense PhishMe, teaches users how to spot social engineering attacks and react correctly. In order to guarantee that the training is as successful as possible, the solution is a SaaS platform that immerses users in real-world scenarios. Administrators have the ability to modify and personalize real-world instances for various risks, such as phishing and BEC.

How Spendflo Can Help You Get Better Deals on KnowBe4

Spendflo provides a comprehensive solution to help businesses optimize and reduce their KnowBe4 subscription costs through smart insights and expert negotiation strategies. Here’s how Spendflo can assist:

  • Centralized SaaS Management: Track all your KnowBe4 expenses and usage in one place for better visibility and control over costs.
  • Pricing Benchmarking: Compare your KnowBe4 spending against industry benchmarks to uncover potential savings.
  • Negotiation Expertise: Spendflo’s procurement experts negotiate directly with KnowBe4 on your behalf to secure the best pricing and deals.
  • Usage Optimization: Analyze how your team uses KnowBe4 to ensure you're not paying for features or services that are underutilized.
  • Billing and License Consolidation: Streamline all KnowBe4 invoices and licenses into one centralized system for easier management and cost tracking.

With Spendflo, businesses can maximize the value of their KnowBe4 subscription while minimizing unnecessary expenses through expert advice and real-time insights.

Frequently Asked Questions on KnowBe4 Pricing

How much does KnowBe4 cost?

KnowBe4's pricing typically ranges from $5,000 to $30,000 annually, depending on your organization's size and features needed. Cost is influenced by the number of users, training modules, and security tools utilized.

What factors affect the cost of KnowBe4?

The major factors impacting KnowBe4's pricing are the number of users being trained, the specific training modules and features selected, the length of the contract, and any discounts negotiated. More users, features, and shorter contracts generally mean higher costs.

What features are included in KnowBe4's training platform?

Key features include phishing simulations, security awareness training, automated training campaigns, risk scoring, detailed reporting, analytics, and the Phish Alert button for reporting suspicious emails.

What extra costs should I consider with KnowBe4?

Additional costs to factor in could include professional services for setup and configuration, change fees for switching plans, and costs for add-ons like sandbox training environments. Data storage overages can also sometimes incur fees.

Is it better to pay monthly or annually for KnowBe4?

Annual contracts typically offer 10-15% savings over monthly plans. Multi-year deals can provide even deeper discounts compared to paying yearly.

Need a rough estimate before you go further?

Here's what the average Spendflo user saves annually:
$2 Million
Your potential savings
$600,000
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