Buying
HubSpot Pricing: A Comprehensive Guide
Discover HubSpot pricing, from Professional to Enterprise plans. Learn about its core features, such as Free CRM, AI Content Writer, and Live Chat, to drive growth and customer satisfaction.
Published on:
March 23, 2025
Ajay Ramamoorthy
Senior Content Marketer
Karthikeyan Manivannan
Visual Designer
State of SaaS Procurement 2025
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HubSpot is software that helps companies attract more customers. It lets you create websites, blogs, and emails to reach potential new customers. When people show interest, HubSpot helps you follow up with them and try to turn them into paying customers. It also helps you better care for existing customers so they will recommend you to their friends.

HubSpot keeps all your customer information in one place so your company can easily see it. This makes it easier to coordinate work with customers and avoids mistakes caused by different teams having different information. Overall, HubSpot helps you attract more new customers, make existing customers happier so they buy more, and manage everything more efficiently.

How Much Does HubSpot Cost?

HubSpot offers a flexible pricing model, allowing businesses to choose a plan based on their needs, usage, and features. The typical annual cost for small to medium-sized businesses using HubSpot ranges from $20,000 to $150,000. As your business scales and your marketing, sales, or customer service needs grow, the pricing will adjust accordingly, providing the necessary tools and resources to support your operations and growth.

Plans Offered by HubSpot:

Hub Price (Monthly) Seats Included Additional Seats Main Features
Marketing Hub Professional $800 3 $45/mo
  • Dynamic personalization
  • Social media
  • Custom reporting
  • Marketing automation
Marketing Hub Enterprise $3,600 5 $75/mo
  • Custom events
  • Revenue attribution
  • Journey analytics
  • Organize teams
Sales Hub Professional $90/seat - -
  • Sequences
  • Sales workspace
  • Call transcription
  • Forecasting
Service Hub Enterprise $150/seat - -
  • Custom objects
  • Field-level permissions
  • Single sign-on

How to Get a Better Deal on HubSpot

HubSpot offers various software products for inbound marketing, sales, and customer service. As with any software, there are ways to negotiate a better price or get additional features included.

Get Volume Discounts

Leverage buying multiple HubSpot products or many users to ask for volume discounts. Bundling more services or users typically comes with tiered pricing.

Pay Annually Upfront

Opt to pay for annual or multi-year contracts upfront rather than monthly payments. This gives HubSpot more cash flow certainty, allowing it to offer a discount.

Ask About Startup Pricing

If you're an early-stage startup, inquire about eligibility for startup pricing tiers that offer significant discounts for the first year. These help offset initial costs.

Negotiate Custom Bundles

Rather than rigid pricing tiers, negotiate a custom bundle that mixes and matches only the specific tools and number of users you need. This maximizes value.

Leverage Competitor Offers

Politely let HubSpot know about deals offered by competitors. They may match or beat them to win and keep your business.

HubSpot Core Features

HubSpot offers a range of popular features designed to help businesses streamline their operations and grow efficiently.

Free CRM

Free CRM allows companies to manage customer relationships without cost. It helps businesses keep track of their contacts, interactions, and leads in one central place, making it easier to nurture relationships and drive conversions.

Live Chat

With Live Chat, businesses can engage with website visitors in real-time. This feature is particularly useful for converting leads into customers, answering questions instantly, and providing timely support to clients. It can improve customer satisfaction and close deals faster.

AI Content Writer

The AI Content Writer feature empowers users to generate content quickly and efficiently. By assisting with ideation and content creation, this tool helps marketers and business owners produce high-quality blogs, social media posts, and other materials in a fraction of the time it would traditionally take.

Website Builder

HubSpot’s Website Builder simplifies creating and customizing websites. With its intuitive drag-and-drop interface, users without technical expertise can build visually appealing and functional professional websites, allowing them to launch and maintain their online presence effortlessly.

Stay ahead on the latest procurement trends with our State of SaaS buying report 2024

HubSpot Alternatives

Below are some of the HubSpot alternatives:

Zendesk

A customer support tool designed with the customer experience in mind is Zendesk. The CX knowledge gives companies of all sizes the resources, best practices, assistance, and direction they require to offer first-rate customer care.

Moreover, the agile product has a short time to value and a higher return on investment since it is simple to set up and understand. Because our scalable solution expands with your company and clientele, you'll always have access to the required features and tools.

Zoho CRM

Another solution worth considering is Zoho CRM. It is in direct competition with HubSpot on some fronts: both offer a basic range of capabilities (to design workflows, nurture leads, and organize tasks) and facilitate platform switching and integration by allowing you to import lists, files, and leads.

ActiveCampaign

ActiveCampaign is a cloud-based platform for marketing automation and CRM. Its functions include task management, knowledge base, email marketing tools, and sales and marketing automation. With its email marketing features, users may use automation and configurable templates to build and send messages to specific customers.

Mailchimp

You might want to try Mailchimp if HubSpot mainly handles your outbound marketing. With both applications, you'll have access to metric-rich reporting tools and influential, user-friendly email builders without prior design or marketing knowledge. They have many other built-in capabilities that go well beyond email and even let you create useful landing sites for lead generation.

How Spendflo Can Help You Get Better Deals on HubSpot

For optimizing your HubSpot expenses, Spendflo can help you get better deals and maximize value in several ways:

Monitor your HubSpot spending

Track all your HubSpot subscriptions and get real-time alerts for any unexpected cost increases or inefficiencies.

Leverage Spendflo's purchasing power

Spendflo is an expert at negotiating discounts. By leveraging its relationships with vendors, it can potentially secure up to 30-70% savings on HubSpot subscriptions for its clients.

Right-size your HubSpot plans

Spendflo can analyze your business's usage data and help you select the most suitable HubSpot plans, ensuring you don’t overpay for features or tools you don’t use.

Identify alternative solutions

Spendflo can help uncover alternative packages, add-ons, or promotions within HubSpot that offer the same features at a lower cost, saving you significant amounts over time.

Automate best practices

Implement automated cost optimization workflows to ensure continuous tracking and regular evaluations of your HubSpot expenses, helping you avoid waste and keep costs in check.

By using Spendflo, businesses can gain better control over their HubSpot investment, ensuring they pay for only what they need while benefiting from the best possible pricing.

Frequently Asked Questions on HubSpot Pricing

How much does HubSpot typically cost?

HubSpot pricing ranges from $20,000 to $150,000 annually for small to medium-sized businesses, depending on the plan and features.

What is Spendflo, and how can it help with HubSpot pricing?

Spendflo helps optimize HubSpot expenses by monitoring subscriptions, negotiating discounts, and identifying alternative solutions to save costs.

What is the difference between HubSpot Professional and Enterprise plans?

Professional plans offer dynamic features like reporting and automation, while Enterprise plans include advanced tools like multi-touch attribution, custom events, and team management.

What are the critical features of HubSpot's Free CRM?

HubSpot's Free CRM allows businesses to manage customer information, track interactions, and nurture leads without cost.

What payment options are available for HubSpot subscriptions?

HubSpot offers monthly and annual payment options, with discounts typically available for paying upfront annually.

Need a rough estimate before you go further?

Here's what the average Spendflo user saves annually:
$2 Million
Your potential savings
$600,000
Managed Procurement.
Guaranteed Savings.
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