Buying
Fivetran Pricing: A Comprehensive Guide
Discover Fivetran pricing plans, from Free to Business Critical tiers. Learn about features like real-time data syncing, advanced governance, and how to choose the best plan for your data needs.
Published on:
March 24, 2025
Ajay Ramamoorthy
Senior Content Marketer
Karthikeyan Manivannan
Visual Designer
State of SaaS Procurement 2025
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Fivetran is a company that helps businesses combine and update data from different sources. They offer over 160 ready-made connections to many popular apps and databases, making it easy for companies to move their data from one place to another.

Some examples of where Fivetran can move data from and to:

  • Shopify online stores
  • Google Analytics website traffic stats
  • Snowflake cloud data storage
  • Oracle databases
  • Salesforce customer information

For 10 years, Fivetran has focused on making access to data as straightforward as turning on a light switch. They have built their platform to be a top choice for updating and sharing cloud-based data.

How Much Does Fivetran Cost?

Fivetran’s pricing typically ranges between $25,000 and $200,000 annually, depending on the volume of data, number of connectors, and specific business needs. Costs are influenced by factors like the number of rows processed, advanced data transformations, and integrations with multiple sources. Smaller organizations with basic data replication needs can opt for lower-tier pricing. 

At the same time, larger enterprises handling high data volumes and requiring advanced features, such as automated transformations and in-depth analytics, may fall into the higher pricing range. Fivetran also offers custom pricing options through its pricing calculator to tailor solutions based on specific business requirements.

Plans Offered by Fivetran:

Plan Cost Key Features
Free Free Up to 500,000 monthly active rows (MAR), 10 users, basic features for small data volumes.
Starter Usage-based 1-hour syncs, 200+ connectors, role-based access control, dbt Core integration, 10 users.
Standard Usage-based Everything in Starter, 15-minute syncs, unlimited users, database connectors, API access.
Enterprise Usage-based 5-minute syncs, enterprise database connectors, advanced data governance, granular roles, and priority support.
Business Critical Usage-based Highest security, private networking, customer-managed encryption keys, PCI DSS Level 1 certification.
How to Get a Better Deal on Fivetran

Here are some tips to get a better deal on Fivetran:

Leverage Annual Contracts: Fivetran offers better rates for customers willing to commit to a 1 or 2-year contract versus paying month-to-month. Multi-year contracts can unlock 10-15% cost savings.

Ask About Volume Discounts: The more data and connectors you plan to utilize within Fivetran, the more opportunities for negotiated discounts. Even small teams can save money by pre-paying for expected growth.

Inquire About Startup Credits: For companies new to Fivetran, you may qualify for initial credits equivalent to 2-4 months free to test the platform. This reduces early risk before fully ramping usage.

See If You Qualify for Nonprofit Rates: Verified nonprofits and academic institutions can access free and discounted Fivetran plans to fit budgets more tightly.

Bundle With Other Purchases: If you already use services like Snowflake, Databricks, or dbt Labs, bundling a Fivetran purchase with those renewals can unlock preferential pricing.

Fivetran Core Features

Below are some of the Fivetran Core Features:

  • Automated Data Sync: Fivetran automatically collects data from different apps and      platforms, so you don't have to move it manually.
  • Pre-Built Connectors: It has ready-made connectors for popular data sources like      Google Analytics, Salesforce, and more.
  • Managed Data Pipelines: Fivetran handles the maintenance of data pipelines, ensuring      data flows smoothly without manual work.
  • Data Transformation: It helps you clean and organize data for analysis, making it easier      to understand.
  • Real-Time Syncing: Fivetran syncs data every few minutes, keeping your data fresh.
  • Security: It uses encryption to protect your data and complies with major security      standards like GDPR.

Stay ahead on the latest procurement trends with our State of SaaS buying report 2024
Fivetran Alternatives

Here are some of the Fivetran alternatives which you can consider:

Airbyte

With more than 5,000 users in less than three years, Airbyte is the top data transfer infrastructure platform. With the platform's vast library of more than 350 connectors, you may connect from any data source to your chosen location. These pre-built connectors automate Most data pipeline operations, allowing you to connect to specific data sources when necessary. Additionally, Airbyte provides a user-friendly low-code/no-code connector builder that allows you to create and manage unique connectors in as little as 15 minutes, meeting all your data access requirements.

Portable

Portable's foundation is serving the types of long-tail connectors that Fivetran can not offer. To guarantee continuous data quality, even for evolving APIs, it supports over 250 connectors and builds custom integrations upon request. Portable provides a simple approach to leverage the data you currently have for teams without the resources to build and manage difficult-to-find connectors.

Stitch

Stitch markets itself as an enterprise-grade, no-code ELT platform that makes it simple to create data pipelines. It offers more than 140 connectors to your desired data sources. These connectors construct the integrations required to pull data and transmit it to the preferred storage system.

Whalesync

Whalesync is a two-way sync solution with interfaces for programs like Webflow, Salesforce, HubSpot, and Airtable. Regardless of technical proficiency, anyone can utilize this no-code platform. To set up an integration between tools, connect them to Whalesync, select the data you want to sync, and start it. Data synchronization across the tools will be initiated automatically via Whalesync.

How Spendflo Can Help You Get Better Deals on Fivetran

Here’s how Spendflo can help you get better deals on Fivetran:

  • Negotiation Expertise: Spendflo negotiates with Fivetran to secure better cost and      favorable contract terms.
  • Usage Optimization: They analyze your Fivetran usage to ensure you only pay for the      needed features and data.
  • Contract Management: Spendflo tracks renewals and prevents price hikes by      renegotiating contracts before they renew.
  • Discounts: They leverage their knowledge of market rates to get significant discounts.
  • SaaS Consolidation: Spendflo ensures cost efficiency across your entire tech stack by      managing all your SaaS tools.
Frequently Asked Questions on Fivetran

What is the typical pricing range for Fivetran?

Fivetran's pricing typically ranges between $25,000 and $200,000 annually, depending on data volume, number of connectors, and specific business needs.

Does Fivetran offer usage-based pricing plans?

Yes, Fivetran's Starter, Standard, and Enterprise plans are all usage-based, charging based on factors like rows processed, transformations, and number of integrations.

Is there a free version of Fivetran?

Yes, Fivetran offers a free plan for up to 500,000 monthly active rows, 10 users, and basic features for small data volumes.

What factors affect the cost of Fivetran?

Major factors affecting Fivetran's cost include the number of rows processed, advanced transformations, connectors and integrations, sync frequency, security needs, and support level.

How can I get the best deal on Fivetran?

Tips for getting the best deal include annual contracts, volume discounts, startup credits, nonprofit pricing, and bundling with existing platform purchases.

Does Fivetran offer custom pricing?

Fivetran offers customised pricing tailored to specific business requirements through its pricing calculator.

What is Fivetran's most expensive plan?

Fivetran's Business Critical plan is the most expensive and has the highest security, private networking, customer-managed encryption keys, and PCI DSS Level 1 certification.

Need a rough estimate before you go further?

Here's what the average Spendflo user saves annually:
$2 Million
Your potential savings
$600,000
Managed Procurement.
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