saas
11 Top Best SaaS Sales Tools You Need To Know
Published on:
February 22, 2025
Ajay Ramamoorthy
Content
Karthikeyan Manivannan
Design
State of SaaS Procurement 2025
Download Now

With the advent of SaaS, Modern high-growth Teams can access the software from just about anywhere, and it streamlines work processes efficiently. High-tech organizations use 212 SaaS tools, with nearly 93% of their work in the cloud. Organizations newly adopting SaaS or in transition use around 79% of SaaS applications.

Is procurement outsourcing right for you? Find out with tools and checklists in our ‘Guide to Outsourcing Procurement’
Download Here

How does SaaS impact sales teams?

In this growing digital landscape, finding the best SaaS tools to help your company get an edge over the competition is crucial. That’s why SaaS sales tools have seen a massive demand in recent years.From 2021 to 2023, SaaS sales products accounted for most of the SaaS spend across cloud software.

These tools help businesses cover ground faster from lead generation to conversion. SaaS sales tools also provide detailed analytics and insights to maximize conversions, allowing companies to generate more revenue. Such software helps automate tedious manual tasks.


However, choosing the right SaaS tools for your business needs is never easy, here are the Top 11 SaaS Sales Tools to help you streamline your Sale These tools are a one-stop solution for sales teams since they provide a wide range of features such as CRM, analytics, contract management, and forecasting in one central location.

1. HubSpot Sales Hub

HubSpot provides a wide array of sales engagement tools, analytics, and CRM software in one place. It helps sales associates understand customer data, measure performance metrics, and fast-track customer outreach. Sales associates can use this flexible and customizable system to adapt to changing customer needs and achieve exceptional alignment across all teams.

Features


Sales

  • Timed emails
  • Follow-up messages
  • Templates
  • Account management
  • Pipeline management
  • Quota management

Email

  • Email marketing
  • Email tracking
  • Personalization
  • Email metrics
  • Customer behavior

Marketing

  • Playbooks
  • Product sheets
  • Pricing guidelines
  • Chatbots
  • Brand guideline templates
  • Campaign management

Insights

  • Sales dashboards
  • Revenue scope
  • Call tracking
  • Prospect filters
  • Forecasting

Best Features

  • Lead management
  • Email marketing
  • Contact management

Pricing

Business or Enterprise

  • Professional: $450 per month, $5,400 per year
  • Enterprise: $1,200 per month, $14,400 per year

Individuals or Small Teams

  • Free
  • Starter: $18 per month, $216 per year
  • Professional: $450 per month, $5,400 per year

User Type

  • Sales reps, marketers, and managers

Industry Type

  • Financial services
  • Software
  • IT
  • Agencies
  • Nonprofits

Market Segment

  • Small business

Customer Support

  • Email
  • Phone
  • Training
  • Chat

Website: HubSpot Sales Product Page

Founded In : 2006

Headquarters: Cambridgr, Massachusetts, United States

2. Salesloft

Salesloft is a SaaS tool that can seamlessly help sales teams execute all engagement and sales tasks. It helps automate insights, lead prospecting, sales conversions, and buyer-seller communication. This SaaS software can help your team convert more target clients into customers by delving into its rich knowledge base. 

Features

Analytics

  • Engagement analytics
  • Team trends
  • Pipeline performance
  • Deal intelligence

Calling

  • Call transcription
  • Call recording
  • Note making

Sales Insights

  • Customized representative insights
  • Seller guidance
  • Prospecting and conversion insights
  • AI-driven forecasting

Customizations

  • Platform integrations
  • Email categorization
  • Multiple templates

Best Features

  • Calendar sales engagement
  • Email automation and tracking

Pricing

Customized pricing at all levels:

  • Essentials
  • Advanced
  • Premier

User Type

  • Sales managers
  • Account executives
  • Business development executives

Industry Type

  • Computer software
  • Marketing
  • Advertising
  • Financial services

Market Segment

  • Mid-market

Customer Support

  • Learning center
  • Training guide
  • Consultant
  • Form
  • Call
  • Text

Website : Salesloft Website

Founded In : 2011

Headquarters : Atlanta, GA

3. Close


Close is a sales engagement platform that can help sales associates simplify the conversion process easily. The SaaS tool has many features that can boost a team’s productivity, provide detailed analytics, and streamline customer follow-up. Businesses can use this tool efficiently as they scale.


Features

Integrations

  • Customizable settings
  • Integration link setting
  • Desktop integration

Sales

  • Outreach
  • Prospecting
  • Power dialer
  • Predictive dialer
  • Multi-channel outreach
  • Templates
  • Pipeline management

Analytics

  • Import and export of data
  • Customer engagement metrics

Best Features

  • Desktop integration
  • User, team, and access management

Pricing

14-day Free Trial

Billed Monthly:

  • Starter: $29
  • Basic: $69
  • Professional: $99
  • Business: $149

Billed Annually:

  • Starter: $25
  • Basic: $59
  • Professional: $89
  • Business: $129

User Type

  • Sales directors
  • Sales consultants
  • CEOs

Industry Type

  • Software
  • Advertising
  • IT
  • Real estate

Market Segment

  • Small business

Customer Support

  • Webinars
  • Guides
  • Help center
  • Calls

Website : Close CRM Website

Founded In : 2013

Headquarters : san Francisco, California

4. ClickUp

ClickUp is a platform where teams can plan, organize, collaborate, and manage all their tasks - including sales tasks. Teams can save time switching between marketing and sales tools since this platform integrates everything centrally. Sales associates can track targets, prospecting goals, and work objectives with the help of ClickUp’s useful goal folders. This tool provides many options to simplify the sales cycle. 

Features

Task Management

  • To-do lists
  • Recurring tasks
  • Task dependencies
  • Role prioritization
  • Kanban board
  • Mindmaps
  • Gantt charts

Sales

  • Flexible CRM
  • Custom forms for intake, responses, and tasks
  • Custom task statuses
  • Templates for CRM, account management, and commission tracking

Collaboration

  • Measuring employee performance and engagement
  • Integration of tools
  • Centralized processes

Best Features

  • Project creation and assignment
  • Remote team collaboration
  • Whiteboard

Pricing

  • Free Forever
  • Unlimited (for small teams) - $5 per member per month
  • Business (for mid-sized teams) - $12 per member per month
  • Business Plus (for multiple teams) - $19 per member per month
  • Enterprise (for large teams)

User Type

  • Sales team
  • Digital marketers
  • Management consultants

Industry Type

  • Construction
  • Manufacturing
  • Education
  • IT
  • Management consulting

Market Segment

  • Small business

Customer Support

  • Email
  • Phone
  • Chat
  • FAQs
  • Forum

Website : ClickUp Website

Founded In: 2016

Headquarters: San Diego, California

While searching for the best SaaS sales tool to maximize the sales cycle, why not look at your top SaaS expenses? Check out this list of six crippling SaaS expenses companies deal with, and learn how to cut them out with Spendflo’s SaaS spend management tips.

Lead management SaaS sales tools

These SaaS products automate customer outreach efforts. They can cut down on manual processes such as sending cold emails, calling customers and following up. In addition, many of these tools keep a real-time account of data for comprehensive analysis.

5. LinkedIn Sales Navigator

LinkedIn Sales Navigator helps leverage the full power of LinkedIn to establish and grow relationships with prospective customers. The tool guides sales teams with insights and data to narrow down, target, understand, and engage better with customers. The SaaS tool provides relevant, accurate, and comprehensive metrics based on real-time information. With actionable insights from this tool, sales reps can cut through the noise and focus on closing deals. 

Features

Leads

  • Lead prospecting
  • Lead management
  • Lead nurturing
  • Lead segmentation
  • Pipeline management
  • Contact management

Sales Data and Tracking

  • Source tracking
  • Real-time data
  • Lead monitoring
  • Customer database
  • Data extraction
  • Interaction tracking and insights

Best Features

  • Sales intelligence
  • Building connection database

Pricing

  • Core: Free trial provided; for individual sales reps
  • Advanced Plus: Free demo; for teams of 10+ sales reps

User Type

  • Sales representatives
  • Business development executives
  • Admins

Industry Type

  • Computer software
  • IT
  • Advertising and marketing

Market Segment

  • Mid-market

Customer Support

  • Email
  • Phone
  • FAQ
  • Forum
  • Training resources

Website : LinkedIn Sales Solutions Website

Founded In : 2003

Headquarters : Sunnyvale, California

6. Salesforce

Salesforce is a SaaS tool that helps businesses manage leads, streamline their sales pipeline, automate workflow, and integrate rich insights into their sales cycles. Sales teams can seamlessly manage every step of customer interaction with this tool. With many services, Salesforce ensures teams collaborate smoothly to close deals and wow customers.

Features

Automation

  • Marketing automation
  • Contact and account management
  • Pipeline management
  • Customer contract management
  • Campaign management
  • Lead and prospecting management

Interface and Integration

  • Desktop integration
  • Single UI to prevent screen switching
  • Multiple extensions

Sales Metrics

  • 360-degree view
  • Customized reports
  • Data catalog
  • Performance metrics

Best Features

  • Account management
  • Managing partner applications

Pricing

  • Essentials: $25 per user per month
  • Professional: $75 per user per month
  • Enterprise: $150 per user per month
  • Unlimited: $300 per user per month

User Type

  • Sales directors
  • Team leaders

Industry Type

  • Communications
  • Media
  • Retail

Market Segment

  • Mid-market

Customer Support

  • Email
  • Phone
  • Training
  • Tickets
  • Community forum

Website : Salesforce Website

Founded In : 1999

Headquarters : San Francisco, California

7. LeadIQ

LeadIQ makes sales prospecting easy. It provides sales associates with tailored and specific information to reduce the time spent researching, personalizing messages, coordinating, and tracking clients. With comprehensive data and AI technology, LeadIQ makes outbound selling easier and helps companies generate more revenue.

Features

Data

  • Data recovery
  • Industry research
  • Customer data
  • Company data
  • Data import and export

Sales Analytics

  • Intelligent reporting
  • Lead generation
  • Data segmentation
  • Lead filtering

Management

  • Signature management
  • Response management
  • Response queue management
  • Retention of data
  • Whitelisting or blacklisting
  • Routing information

Best Features

  • Lead generation
  • Marketing automation

Pricing

Free Option

Billed Monthly

  • Starter: $85
  • Pro: $140
  • Enterprise: Custom

Billed Annually

  • Starter: Custom
  • Pro: $130
  • Enterprise: Custom

User Type

  • Sales development representatives
  • Account executives
  • Directors

Industry Type

  • Software
  • IT
  • Advertising

Market Segment

  • Mid-market

Customer Support

  • Learning videos
  • Email
  • Chat

Website : LeadIQ Website

Founded In : 2015

Headquarters : Santa Clara, California

8. Leadsquared Sales Automation

Leadsquared sales automation provides an end-to-end omnichannel that helps sales professionals automate back-end or low-value tasks. Teams can use it to generate leads, assign tasks, notify sales reps for follow-ups, and provide meaningful metrics to sales managers. This sales automation system reduces the time spent on complicated manual tasks and helps teams work efficiently.


Features

Sales

  • Automating follow-ups
  • Real-time dashboards
  • Call center operations management
  • Tracking field sales
  • Pipeline management
  • Price list management
  • Contract management

Marketing

  • Lead generation
  • Email marketing

Customer Support

  • Knowledge base
  • Case-by-case management

Analytics

  • Email subject line analysis
  • Performance reports
  • Workforce analytics
  • Forecasting

Onboarding

  • Vendor onboarding
  • Digital onboarding
  • Vendor and product categorization

Best Features

  • Sales automation
  • Social media engagement
  • Output metrics generation

Pricing

  • Lite: $25 per user per month
  • Pro: $50 per user per month
  • Super: $100 per user per month
  • Ultimate: Custom

User Type

  • Sales teams
  • Business development associates
  • Managers

Industry Type

  • Education services
  • Insurance
  • IT services

Market Segment

  • Small business

Customer Support

  • Call
  • Email
  • Forms

Website : LeadSquared Website

Founded In : 2011

Headquarters : Bangalore, India

CRM SaaS sales tools

A Customer Relationship Management (CRM) tool helps sales teams grow and manage customer relationships. It includes all processes such as tracking leads, responding to messages, categorizing clients, etc.

9. Pipedrive

Pipedrive is a SaaS CRM tool that helps sales professionals get the most out of each sales cycle. Teams can use this software to make the sales and customer relationship-building process faster. The tool has many features through which sales associates can import leads, assign them to team members, collaborate effectively, monitor leads, and more. 

Features

Sales Automation

  • Account management
  • Pipeline planning
  • Sales quota goal setting
  • Price list organization
  • Customer contract management

Support

  • Mobile support
  • Training resources
  • Integrations
  • Email support
  • Marketplace

Reporting

  • Dashboards
  • Analytical data
  • Forecasting

User Access Control

  • User permissions
  • Two-factor authentication
  • Identity and location tracking
  • Data encryption

Best Features

  • Pipeline management
  • Web forms
  • Account management

Pricing

  • 14-day Free Trial
  • Billed Monthly
    • Essential: $11
    • Advanced: $24
    • Professional: $49
    • Enterprise: $74
  • Billed Annually
    • Essential: $9
    • Advanced: $19
    • Professional: $39
    • Enterprise: $59

User Type

  • Managers
  • Directors
  • Sales associates

Industry Type

  • IT
  • Computer software
  • Financial services
  • Insurance

Market Segment

  • Small business

Customer Support

  • Email
  • Phone
  • Chat
  • FAQ
  • Forum

Website : Pipedrive Website

Founded In : 2010

Headquarters : New York

10. Gong

Gong is an intelligent SaaS tool that helps customer-facing teams to maximize customer interactions. Sales teams can use it to understand and evaluate every customer interaction through the platform’s detailed insights. This depth of data can save time and help teams build a valuable database for future sales processes. Gong also provides handy AI coaching recommendations and an extensive knowledge base for sales associates to sharpen their skills.


Features

Sales Insights and Intelligence

  • Deal intelligence
  • Market intelligence
  • Customer knowledge base
  • Customer scoring

Analytics

  • Call analysis
  • Reviews
  • Scorecards
  • Leaderboard
  • Call recording
  • Video recording

Learning Material

  • Knowledge base
  • Coaching material
  • Guides
  • Videos
  • Webinars

Best Features

  • Call analysis
  • Lead assessment

Pricing

  • Platform fee and customized pricing based on the license chosen by the company

User Type

  • B2B sales teams
  • Sales leaders

Industry Type

  • Software
  • IT
  • Advertising

Market Segment

  • Mid-market

Customer Support

  • Webinars
  • Email
  • Forum
  • FAQs

Website : Gong Website

Founded In : 2015

Headquarters : San Francisco, California

11. Zendesk Sell

Zendesk Sell is a CRM software that provides various services such as customer analytics, 

productivity metrics, maximizing the sales pipelines, and options to personalize the sales experience. These processes help sales associates improve the overall customer experience, improving the sales cycle.

Features

Sales Automation

  • Account management
  • Pipeline management
  • Quota management
  • Tool integration

Customer Support

  • Help center
  • Knowledge base
  • Training
  • Messaging and live chat

Marketing

  • Email marketing
  • Lead management

Best Features

  • Data import and export
  • Forecasting and analytics reporting

Pricing

  • Team: $19 per user per month
  • Growth: $49 per user per month
  • Professional: $99 per user per month

User Type

  • Sales associates
  • Creative directors
  • Content managers

Industry Type

  • Marketing
  • Advertising
  • Computer software
  • Construction

Market Segment

  • Small business

Customer Support

  • Email
  • Phone
  • Tickets
  • Training resources

Website :Zendesk Website

Founded In : 2018

Headquarters : San Francisco, California

The right SaaS sales tool can help your business maximize efficiency, build better customer relationships, and save time. Identifying the SaaS tool you want is easy; procurement can be tricky. Spendflo can help you save up to 30% on your SaaS stack by getting you the best deal and taking care of everything from contract management to documentation. Why don’t you check out this free savings analysis to see how much you’d save using Spendflo?

Need a rough estimate before you go further?

Here's what the average Spendflo user saves annually:
$2 Million
Your potential savings
$600,000
Managed Procurement.
Guaranteed Savings.
Our monthly newsletter full of inspiration, trends and latest releases.
Talk to an expert for free