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Amplitude is a set of products and features that allows companies to understand their customers and product usage. It includes analytics to track events and understand behavior, segmentation to group users, behavioral cohorts to see how usage changes over time, feature analytics to understand feature adoption and usage, retention analysis to improve customer loyalty, and journey analysis to see how users move through the product. The stack provides a comprehensive view of the customer lifecycle so companies can identify opportunities to acquire, engage, and retain users. By leveraging the amplitude customer stack, companies can make data-driven decisions to optimize their product experiences.

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How Much Does Amplitude Cost?

Amplitude’s cost ranges from $5,000 to $70,000 annually, depending on the size of your business and the features you need. The cost is influenced by factors such as the number of users, data volume, and advanced analytics features. Amplitude offers flexible plans, from a free option for small teams to enterprise-level plans. For a more accurate estimate, Amplitude provides a pricing calculator to tailor the plan to your specific needs.

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Plans Offered by Amplitude:

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How to Get a Better Deal on Amplitude?

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Here are some tips for getting a better deal on Amplitude analytics software:

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• Ask for discounts if you pay annually rather than monthly. Paying for a full year upfront can      often lead to 10-20% savings.
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• Negotiate for discounts if you have multiple products or large volumes of data. The more     data you have, the more value Amplitude can provide, so use that as leverage.
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• Get quotes from Amplitude competitors like Mixpanel, Heap, or Indicative. Use these to      negotiate Amplitude's pricing down.
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• Only pay for the features you really need. Avoid overbuying on features you won't use.      Start with a basic plan and upgrade over time.
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• Ask about nonprofit or startup discounts if you qualify. Amplitude offers discounts for      some organizations.
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• See if you can get credits for referring other customers to Amplitude. This can offset your      costs.
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• Purchase Amplitude through a reseller partner. Resellers often package and discount      Amplitude in custom deals.
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• Commit to a longer initial contract term if offered a lower rate. Multi-year deals can      sometimes yield better savings.
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• Bundle Amplitude with other software to get package discounts from resellers.

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Amplitude Core Features

Below are some of the important features of Amplitude:

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• Metrics: Amplitude provides a comprehensive suite of metrics to measure product      performance, user engagement, and business outcomes. It lets you track key performance indicators (KPIs) specific to your product goals.
• Custom Event Tracking: This feature enables businesses to define and track events most relevant to their product, such as clicks, sign-ups, or purchases. You can customize these events to better understand user behavior and interactions.
• User Segmentation: Amplitude’s user segmentation allows you to group users based on specific attributes or behaviors. This helps in analyzing how different user segments engage with your product, enabling more targeted improvements.
• Real-Time Insights: With real-time data processing, Amplitude provides immediate insights into user behavior. This allows teams to spot trends quickly, make data-driven decisions, and respond to issues as they occur.
• Dashboard: Amplitude’s customizable dashboards provide a consolidated view of all your critical product data. In one centralized location, you can monitor product performance, track goals, and share insights with team members.
• User Path Tracking: This feature helps visualize users' paths through your product, identifying the steps they follow and potential drop-off points. It’s invaluable for optimizing user experience and improving conversion rates.

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Amplitude Alternatives

Let’s explore the alternatives of Amplitude:

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FullSession

FullSession is a user behavior analytics tool that allows companies precisely evaluate trends, visualize every user engagement, and improve website performance. The user behavior data is shown in a 360-degree view on a solitary, user-friendly dashboard. 

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Beyond just statistics, FullSession provides real-time session recordings and replays to assist you in capturing every facet of the client journey. It assists you in locating dead zones on your website, testing various page components, and verifying design modifications.

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Google Analytics

For websites and apps, Google Analytics is a free online analytics tool that provides tracking and reporting capabilities. It helps businesses understand user behavior, track website traffic, and measure conversions.

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PostHog

PostHog is an open-source platform that integrates customer surveys, A/B testing, feature flags, session replay, and product analytics into a single package. This indicates that it's a program similar to LaunchDarkly and FullStory as well as an alternative to Amplitude.

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The typical PostHog consumers are engineers, entrepreneurs, and product managers at startups and mid-size businesses—especially B2B ones. AssemblyAI, Hasura, Vendasta, and Airbus are among the clients.

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Mixpanel

One of the most often used product analytics tools is Mixpanel. Established in 2009, the company has recently discontinued several functions, like A/B testing, to concentrate solely on product analytics. Thanks to Mixpanel's tools, teams can easily connect to and analyze data from their data warehouse, CDP, and application(s).

How Spendflo Can Help You Get Better Deals on Amplitude

Spendflo helps businesses secure better deals on Amplitude by negotiating with vendors on your behalf, ensuring you get the most competitive pricing available. With its expertise in managing SaaS purchases and renewals, Spendflo leverages its relationships with providers to secure discounts and optimize contract terms. 

However, by analyzing your software usage and spending, Spendflo identifies areas for cost reduction, ensuring you only pay for what you need. This allows companies to maximize their ROI on Amplitude while minimizing unnecessary costs. Additionally, Spendflo’s transparent process gives you full visibility into your software expenses, helping you manage budgets more effectively.

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Frequently Asked Questions on Amplitude Pricing

How much does Amplitude cost?

Amplitude's pricing ranges from $5,000 to $70,000 annually, depending on the size of your business and the features needed. Cost depends on factors like the number of users, data volume, and advanced analytics features.

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What are the different plans offered by Amplitude?

Amplitude offers four plans: Starter (free), Plus (starting at $49/month), Growth (contact sales), and Enterprise (contact sales). Each plan builds on the previous one's features.

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What features are included in Amplitude's Starter plan?

The free Starter plan includes up to 50K MTUs, starter templates, foundational product analytics, session replay, unlimited feature flags, and unlimited sources and destinations.

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What additional features come with the paid Plus plan?

The paid Plus plan includes everything in Starter Plus 1K-300K MTUs, unlimited product analytics, custom dashboards, behavioral cohorts, custom audiences and syncs, and online support.

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What advanced features are offered in the Growth plan?

The Growth plan includes everything in Plus plus, including over 300K MTUs, advanced behavioral analysis, custom metrics for KPIs, causal insights monitoring, A/B/multivariate testing, real-time streaming, and syncs.

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