‍What are SaaS Products?

SaaS is an acronym for "Software as a Service.” It is a concept for distributing software programs as a service via the internet instead of locally installing and operating the product on a user's computer. 

With SaaS, the program is hosted on a third-party server. Users access it via a web browser or app. Users don't have to install, maintain, or upgrade software on their computers; they can instead rely on the SaaS provider to handle those tasks.

What are SaaS marketing tools?

SaaS marketing tools are online service-based programs that help you simplify and ease your marketing processes. These tools can automate routine tasks. You can use them for various marketing tasks, including social media management, email marketing, content generation, analytics, and more. Hence, your company’s teams can focus on the more significant growth objectives at hand. 

78% of marketers surveyed for HubSpot's Marketing Strategy and Trends report agree that marketing has changed more in the past 3 years than in the past 50. 

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The report reveals frequent changes in consumer attitudes and preferences, demanding the need for a data-driven approach.

The report also found social media, SEO, and email marketing are the top marketing channels for marketing teams. 

With SaaS marketing tools, you can keep pivoting and use data-driven, automated approaches to improve your reach, efficiency, and budget.

Why do you need SaaS marketing tools?

Simply put, SaaS marketing tools are an excellent medium for actionable insights and improving revenue and profitability. SaaS marketing tools will ensure you utilize your marketing budget as efficiently as possible, resulting in better financial performance.

For example, you may use a SaaS B2B marketing tool to send automated email campaigns to your clients and prospects. The tool provides templates for designing emails, automates sending them out, and provides analytics to track the campaign's success.

Hence, you end up saving your company’s resources. It also frees the marketing team to focus on marketing strategies rather than spending hours sending emails and analyzing data. 

You can also bolster your company’s digital strategy by automating scheduling and insights for social media channels rather than engaging your team manually. Your marketing decisions will be based on reliable data, improving the efficiency and cost-effectiveness of your marketing spend.

Finally, the digital age warrants timeliness with accuracy. With SaaS marketing tools, you can create personalized, real-time, fast approaches to achieving your marketing goals. 

That is enough talk about SaaS! Let’s look at the 10 best SaaS marketing tools you can use. 

1. Mailchimp

Mailchimp is a SaaS email marketing tool that enables companies to design, send, and monitor email campaigns for their subscribers. It offers a user-friendly interface for creatively designing emails, maintaining subscriber mail lists, and automating email campaigns. 

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2. Hootsuite

Hootsuite is a one-stop digital marketing tool for social media management. You can schedule, manage, and track social media activation for your company across different platforms with just Hootsuite. Additionally, Hootsuite offers integrations with other SaaS tools like Salesforce and Google Analytics, making it a comprehensive social media management platform for businesses.

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3. Wistia

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Video marketing is essential to give a personalized approach to your team’s efforts. Wistia is a video hosting and marketing platform that allows businesses to create, host, and share videos online. With Wistia, you can create branded video content, add interactive elements to your company’s videos, host webinars, and track viewer engagement with detailed analytics. Wistia also offers integrations with other SaaS tools like HubSpot and Marketo.

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4. Grammarly

In marketing, an active voice makes all the difference. Grammarly helps marketing teams reach their prospects in the style that suits them best, error-free. With Grammarly, one can check their writing across various platforms, including web browsers, Microsoft Word, and Google Docs. Grammarly also offers a plagiarism checker to help your team ensure their writing is original and plagiarism-free. High-quality written content can level up your marketing game, and Grammarly is perfect for assisting your team with this. 

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5. Typeform

You can free up your marketing team from reaching out to your company’s audiences manually by using Typeform. With Typeform, your team can develop online forms, surveys, quizzes, and other interactive material in minutes. They can design user-friendly, engaging custom forms, increasing response rates and obtaining more precise data. 

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6. HubSpot Marketing Hub

Managing marketing streams like email marketing, landing page creation, social media marketing, content management, reporting and analytics, and search engine optimization (SEO) may not be a one-person job. But with HubSpot’s marketing hub, it is a one-tool job! HubSpot is a marketing automation tool that helps your team create personalized marketing campaigns with ease while saving you time.

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7. Drift

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Interacting directly with your business’s prospects can greatly personalize your marketing efforts. Instead of putting individuals to do this manually, you can make use of Drift! This AI and data-backed intelligent tool can help prospects feel like they have a personal assistant to know more about your business. Drift can enhance customer experience with personalized calls, chats, emails, and connection-building services. Let’s look at some of its features. 

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8. Unbounce 

Unbounce harnesses the power of data and AI to create stellar landing pages. It is a tool that makes your landing pages, writes the copy, and even optimizes your traffic. This tool can be convenient for Google ad teams to create ad copies and relevant landing pages.

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9. Vidyard

Vidyard offers options for hosting and promoting videos. With Vidyard, your marketing team can produce, host, and distribute videos online while tracking user engagement with in-depth analytics. Additionally, you can use Vidyard's analytics and reporting services to acquire insights into their video performance.

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10. Semrush

Semrush is like having a digital spy on your side. It's a tool that lets you gain insights into your competitors' online marketing strategies and get data points to improve your own. With Semrush, your marketing team can uncover your competitors' keywords, see who's linking to their website, uncover their top-performing content, and much more. Semrush also helps you create and manage SEO, pay-per-click (PPC), social media, and content marketing campaigns. 

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The right SaaS tools empowering your marketing stack can help your teams and organization to keep innovating towards growth. The best part about these tools is that you can add or delete the tools that do not work for you. However, this is easier said than done! 

It can take a lot of work to procure and get the right price for SaaS marketing tools. But with Spendflo, you can save more time and get up to 30% off on these tools. Book a demo with Spendflo’s expert buyers and determine how the tool pays for itself.

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